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It’s A Jungle In There

  • August 29, 2013
  • / By Ely

It's A Jungle In ThereIt’s been a while since I’ve written about a great book I’ve read (even though I’ve read a lot lately) so I thought it was time to share one that I’m enjoying right now.

I just picked it up a couple of days ago and as usual, I got it because the cover intrigued me.

Black cover with a Gorilla in a tie. Of course that’s going to catch my attention!

Gotta love great covers.

The book is “It’s a Jungle in There: Inspiring Lessons, Hard-Won Insights, and Other Acts of Entrepreneurial Daring” by Steven Schussler, founder of Rainforest Cafe. Which happens to be one of my favorite places to eat when I get a chance. I just love the experience and Steven knows how to create an experience.

I’m only about 25% through the book but I wanted to share a bit form what I’ve got out of it so far.

This poem was one of the things that I got me thinking and I wanted to share…

If you think you are beaten you are.
If you think you dare not, you won’t.
If you like to win but don’t think you can,
It’s almost a cinch that you won’t.

Life’s battles don’t always go
To the Bigger or stronger man,
But sooner or later the man who wins
Is the fellow who thinks he can.

Think big and you deeds will grow;
Think small and you’ll fall behind.
Think that you can and you will…
It’s all in a state of mind.

~ Anon


It’s all about attitude and how your attitude determines your success. It’s not how much money you have or how smart you are

(Let’s face it, I know a lot of REALLY successful people that aren’t exactly rocket scientists.)


It’s about how determined you are and the attitude you take on everything you do.

Are you willing to go the extra mile? Are you dedicated to your success?

That’s where most people fall short. They aren’t willing to go the extra mile. Their mission in life or that movement that want to make happen is great until it interrupts them watching American Idol.

I’m sure that you already know this. I know I have known this for years but some times it takes one more reminder for it to actually sink in.

For me, reading this poem was a reminder of things that I seem to have forgotten for a while.

I’ve been in a bit of a blur lately and not overly dedicated, motivated or focused on things.

It helped remind me that success comes form resistance, dedication and… attitude.

I’m not finished with the book yet but I am loving it already. It’s an easy read and though most of us know the basic principles outlined in the book, Steven sharing his own stories along with them really cements the message in.

Check it out. I highly recommend it.

Go grab a copy of the book. It’s a great read!


About the Author Ely