Last month I was at a conference had had the pleasure of seeing a great presenter Greg Reid present. He was one of my favorites from the entire 3 day conference.
One of the things he talked about was his book, Three Feet From Gold.
Now, if you don’t know the story, it came from Napoleon Hill and is the story about a gold miner that gave up on his mine and gave everything away to the junk man only to find out that he was three feet from gold and the junk man became very rich. (Short version).
This book is essentially a sequel to Hill’s Think and Grow Rich. Which many will say is the best book ever written on success. I personally recommend reading it once a year as you will always get more out of it each time.
Funny thing is that less than two weeks later, I met the other author Sharon Lechter. Talk about “a hint”.
The book was already on my buy list but this told me that it was time to gt it NOW.
This book really hit a chord with me.
It’s about the power of persistence
So many people give up JUST before they are about to hit gold. In business, in life, in anything.
Look at the most successful people in the last 100 years. You’ll see that all had to overcome huge setbacks and obstacles in their lives.
What do these things mean to you?
Really… I want to to stop and define these things for you. When you think of success, what does that mean to you?
You see, all of these things are a matter of perspective. Your definition of success will be different than mine.
Let me tell you why this is critical in the achievement of your goals.
Let’s say you come to me and talk about how successful you are. You travel the world and take exotic vacation on your big yacht and such. You want to show me how to do it too.
Sounds cool right?
Maybe not though. You see, non of that sounds appealing to me. I’m not much of a traveler and I don’t like water. So do you think I’m going to be as excited about your lifestyle as you are?
Now, are there others that want that lifestyle. You bet there is but I am not one of them. It just isn’t me.
I’m not going to be as motivated to follow in your footsteps as others might be, just because there isn’t a connection.
This is why you need to define YOUR goals and what success looks like to you. You can’t follow someone if they don’t have what you want.
Once you have YOUR OWN definition of success, you can then find the mentor for you. Look for someone that has done what you want to do. If you want to succeed with that, you need to find someone that you can connect with first.
Live your own dreams, not some other person’s. You’ll get there much faster and will be much happier when you get there.
Ok, so this one is a lesson AND a bit of a rant at the same time.
One thing I get is, as “the marketing guy” people ask me questions all the time about how they can market better and get more clients.
I love these conversations because they are giving me permission to talk about my passion. I love to talk marketing stuff. I get excited when I can sit down with someone and help them with ideas on how to grow their business.
But then comes the part I never have understood. The part where some of them say “oh, that won’t work for me.”
Huh? Why not. It works for thousands of other businesses out there. Why are you different?
“My clients are different” is usually the response. Or some times “That’s too much work”
It’s interesting to think about. They stopped me. Took my time (which I was happy to give them), listen to me give them steps to take, and then just discount it all without even giving it a try.
So why did they ask to begin with?
I see it a lot and it never does stop amazing me each time.
If you aren’t going to take the advice I have to offer, why did you ask.
I hear other professional coaches and mentors all say the same thing. They don’t understand the simple question.
“If you aren’t going to listen to what I have to say, why are you asking the question?”
If you want to grow in any part of your life, business or personal, you have to be willing to listen, take advice and be coachable.
It’s funny, a few years ago, I thought that term was really funny. I had heard a few coaches ask “Are you willing to be coachable?” I never got it until I started running in to that side of the conversation.
You have to be coachable if you want to get ahead in life. Think about it, what if Tiger Woods blew off everything his coach told him to do. Do you think he’s still be the best? I doubt it.
So, my advice for you (should you choose to take it) is to be open to listening to others. Be coachable. Just give it a try. You might be pleasantly surprised my the results.
A great quote I have heard many times that really puts it in perspective:
“Would you rather be right, or would you rather be rich? You rarely can be both”
Please comment and let me know your thoughts on this. How have you been given advice that you had asked for and ignored it?
Has this happened to you? Did someone come to you for advice only to do the opposite of what you told them. Why do you think they did it?
Anyone that knows me knows that I am an rabid reader. (yes I did mean rabid!)
My book collection can stand up against most book stores and have a fighting chance.
Now most of my book collection is based around marketing, business, self improvement, etc. I’m not much in to fiction though I do have a section for that as well.
I look at my books as my always growing university. I am always learning new things. I love to soak up new information.
Not too long ago I was at a seminar with Brad Sugars of Action Coach on his Business Is Booming Tour. I’ve known about Brad for many years. I love his stuff. He’s a VERY smart guy.
Want to know how I first found out about him? You guessed it… I found one of his books.
At this seminar, he said one thing that stood out more than anything else all night.
“If you can out learn me, you can out earn me”
One of the biggest excuses I hear from people on anything is “I don’t know how to do that.”
Now seriously, if you needed to do brain surgery, I could understand this excuse but people use this for almost everything under the sun. Do you want to know how I learned almost everything I know today? From books.
People see me as one of those guys that knows a lot of stuff. I get people asking me questions all the time. Especially related to marketing or anything Internet related. I’m known as an expert. And proudly so. But guess how I learned all that stuff? Yup, once again… from books. Hundreds of them!
Think about it. If there is anything you want to know more about or learn to do, just pick up a few books and go to town. It’s not really any harder than that.
Does that mean that I know everything about it? Of course not.
Does that mean that I have stopped learning? Heck no! I’m always looking for more. I want to know it all. Funny thing is that I go into it with that attitude even though I know that I will never know everything about any one topic. There is always new information. Be willing to learn.
You see, to get ahead in life you have to be focused on being the best you can in whatever you are after. You have to know it inside and out.
The more you can learn about any topic, the more likely you will get ahead and achieve your goal.
So many people want to know the secret to success.
It’s actually pretty simple. Learn more and take action.
So, here’s a question…
What’s on your book shelf?
To set the stage, this post came because of a customer that sent me an email a couple of days ago and what was said is something I see a lot of.
When you look around, are you looking for the opportunity that’s right in front of you or are you so busy looking for “something better” that you don’t see what’s right in front of you?
So the other day, I received an email from someone that said they were disappointed in one of the programs they bought from us.
Now, I know I can’t please everyone. That’s just part of life and being in business. But, what was said in the email was pretty amazing.
This person said that they were disappointed in the program because of two primary reasons. First, they already had stuff set up that was taught in the program so they couldn’t use it. Well, if that was the case, I’m not sure why they bought it in the first place. But more importantly, because they were stuck in their own beliefs, they didn’t realize that
they could take all the same principles and processes taught in the class and actually use them in any software. Not just what I recommended in the program.
They missed the point of it all. It doesn’t matter how they get to the end, just that they follow the basics.
Then the second one really got me. They complained that I had typos when I typed. Now this is a video training course
showing step by step information so in the videos, I am actually doing everything. As an example, I went to actual websites and showed examples. I am not the best typist and tend to mistype stuff. Now I do correct it right away, but in the videos the viewers saw me mistype and correct.
Because I wasn’t a perfect typist, they said I wasn’t professional.
Seriously? My mistyping something in a live setting is that important?
I can understand if it’s a printed book or something to that effect, but in a live event, people can and do make mistakes. That’s called being human.
Again, they are focusing on imperfections and not what they actually paid for… great information that when done right will help them grow their business.
When I go to a seminar, buy a book, watch a training video or do anything else that is business growth related, I don’t even notice most of their mistakes. And, the few that I do find usually aren’t worth even mentioning let alone being disappointed with them about.
Its because I am looking for the gems in the program. What can I take away from it, use immediately and move forward with my goals because of it.
I’ve even gone to workshops and seminars with the entire goal of finding 2-3 great gold nuggets or gems to take away with me. Even in a 3 day seminar. Those 2-3 gold nuggets are all I am looking for. If I get more, that’s great! I consider it a bonus.
The point is that you need to be focusing on what you can take away from every educational experience you get. No matter what it is, focus your energy on what you can get out of it. Not on what you can find wrong with it.
Are you searching for the gems or just the raw lumps of coal?
Try this. The next time you buy a training program, watch a webinar, go to a workshop or even read a book, focus on finding your gem out of the program. Just one. Ignore the fact that their wasn’t enough pictures or that there wasn’t water at the tables. Focus on just finding 1-2 things that will make the entire thing worth your time and money.
You’ll be surprised how much more you’ll start getting out of everything you do. You’ll see more opportunities in many other aspects of your life as well.
Give it a go. What can you walk away with that will make a difference for you at your next event?